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Responsive design & mobile first

Responsive design & mobile first


The ultimate convenience for every user

Now that traffic via mobile or tablet is 40% to 60% on average, it’s only logical to take this group of users seriously when designing and building your web application or portal. Using the mobile-first principle, we even start by determining how to best serve these users before considering traditional desktop users.

Thanks to responsive design, your web application can be read and used equally smoothly on desktop, laptop, tablet, and smartphone screens. This means your employees, customers, and suppliers can use the application anytime, anywhere.

Mobile internet is growing fast

Responsive design is currently in the spotlight because of the explosive growth of mobile internet use via smartphone and tablet. Within one year, it rose by no less than 50% (source: ACM, 2014).

With the rollout of the 4G network and even faster alternatives, mobile use will only increase.


What is mobile first?

Mobile first is the strategy in which we come up with an ideal application experience for mobile and tablet users before elaborating on the web system for bigger screen users. Combined with responsive design, it’s a very powerful principle, as it is much more difficult to provide mobile users with the right information and a sound experience.

At Way2Web, we use this strategy for assignments that go beyond internal (office) use. And of course, we test the end result with end users in the field, so we can go the extra mile.

How does responsive design work?

Responsive design is the visual layer of your web application or portal, which automatically adapts to the screen width of the device you use to visit it. During the programming process, we define how the design of the web application should respond: which elements should be made smaller, changed, or even eliminated?

Front-end languages such as HTML/CSS/SASS evolve significantly, which is why it’s also possible to use an increasing amount of mobile features, including location determination, file uploads, and gestures. This means responsive design has become a viable alternative to the mobile app.

De voordelen van responsive design

  • The layout automatically adapts to every resolution
  • Greater ease of use, which means it’s more fun for users
  • Thanks to the slew of new developments, mobile apps are less and less required
  • Higher Google ranking

“Because of responsive design, we only need to maintain one web application. So, it’s an appealing alternative for a mobile app, which should be developed in a very different programming language and per OS. The web application recognizes the device you use, and the design automatically adapts to it”

Jochem Schutte | Front-end developer at Way2Web

Are you ready for the next level?

Digital transformation presents fantastic new possibilities and opportunities. Both for our company and yours too. As an IT specialist and entrepreneur, I would like to discuss this further with you, without any obligation, of course. Shall we make an appointment?